An econometric analysis of the TV advertising market: Ofcom pointed out that between anda period that has seen significant growth in the number of digital TV channels available to viewers, the total amount of TV advertising airtime also doubled advrtising InOfcom published their research examining the volume, scheduling, frequency and exposure of gambling advertising on British television.
Mecca Bingo - Treats new playersOfcom has today published audience research into gambling advertising on television. Ofcom commissioned analysis earlier this year to look at. Ofcom shares responsibility for broadcast advertising with the Advertising Standards Authority (ASA). There is a statutory duty placed on Ofcom to maintain. Ofcom research finds m gambling ads ran in UK last year, compared with in when sector was deregulated. By Mark Sweney.